@bbcone, @bbcthree, @bbcssherlock :
if your new media marketing release plan for the next 70 days involves dropping different pieces of content in slightly-different overlapping trailers ACROSS HEMISPHERICAL TIMEZONES
a.) congrats give your digital strategist a raise
b.) this fandom will have gone insane from sleep deprivation by the time the special airs
Basil // Sherlock