{"id":93075,"date":"2016-07-10T23:27:19","date_gmt":"2016-07-10T23:27:19","guid":{"rendered":"http:\/\/www.merindab.com\/private\/2016\/07\/10\/ubisofts-gamer-survey-first-asks-if-youre\/"},"modified":"2016-07-10T23:27:19","modified_gmt":"2016-07-10T23:27:19","slug":"ubisofts-gamer-survey-first-asks-if-youre","status":"publish","type":"post","link":"https:\/\/www.merindab.com\/private\/2016\/07\/10\/ubisofts-gamer-survey-first-asks-if-youre\/","title":{"rendered":"Ubisoft’s gamer survey first asks if you’re female, and terminates if you say “yes”"},"content":{"rendered":"

femwarcult<\/a>:<\/p>\n

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mckitterick<\/a>:<\/p>\n

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mostlysignssomeportents<\/a>:<\/p>\n

\n

<\/figure>\n<\/p>\n

<\/p>\n

The first question in this Ubisoft customer survey is \u201cWhat is your gender\u201d with \u201cMale\u201d and \u201cFemale\u201d as permitted responses; if you choose \u201cFemale,\u201d you\u2019re dumped into a screen that informs you that \u201cyour profile doesn\u2019t suit the survey.\u201d<\/p>\n

Games companies have got a lot of stick over the years for their failure to understand, cater to, and appreciate their masses of female customers, but it\u2019s a rare thing for a company\u2019s commercial blind-spots to be so vividly illustrated in two screens.<\/p>\n

http:\/\/boingboing.net\/2016\/07\/05\/ubisofts-gamer-survey-first.html<\/a><\/i><\/p>\n<\/blockquote>\n

BOYCOTT UBISOFT until it joins the 21st century.<\/p>\n<\/blockquote>\n

According to the linked article and Ubisoft\u2019s Twitter, it was a logic mistake in the survey programming that they have now fixed.<\/p>\n

But being a statistician who has written and disbursed surveys, I can say this: this is still sexist af, even if the intention wasn\u2019t to dissuade women from taking the survey. When you create a survey, the first thing you do is test it, and then you have your colleague(s) test it. Naturally, you use your own demographics and responses. This means that this survey was likely not passed to a single <\/i>woman in its development.<\/b><\/p>\n

Ubisoft is really showing off its internal hiring process and who they give work to with this blunder. Spoiler: it isn\u2019t women.<\/p>\n

\u2013CM Lilith<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

femwarcult: mckitterick: mostlysignssomeportents: The first question in this Ubisoft customer survey is \u201cWhat is your gender\u201d with \u201cMale\u201d and \u201cFemale\u201d as permitted responses; if you choose \u201cFemale,\u201d you\u2019re dumped into a screen that informs you that \u201cyour profile doesn\u2019t suit the survey.\u201d Games companies have got a lot of stick over the years for their … <\/p>\n

Continue reading “Ubisoft’s gamer survey first asks if you’re female, and terminates if you say “yes””<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[732,11742,11741,4],"_links":{"self":[{"href":"https:\/\/www.merindab.com\/private\/wp-json\/wp\/v2\/posts\/93075"}],"collection":[{"href":"https:\/\/www.merindab.com\/private\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merindab.com\/private\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merindab.com\/private\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merindab.com\/private\/wp-json\/wp\/v2\/comments?post=93075"}],"version-history":[{"count":0,"href":"https:\/\/www.merindab.com\/private\/wp-json\/wp\/v2\/posts\/93075\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.merindab.com\/private\/wp-json\/wp\/v2\/media?parent=93075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merindab.com\/private\/wp-json\/wp\/v2\/categories?post=93075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merindab.com\/private\/wp-json\/wp\/v2\/tags?post=93075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}